Less Painful RFPs
May 20th, 2011 | By admin | Category: Digital Agency Selection, Search and DisplayI had some very positive feedback on the last paid search pitch I put together, so I thought I’d share this comment from Tom Jones – the Head of Media at iCrossing. It was kind of him to say this but also illustrates how I think a pitch should be run.
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Hi Andy, Hope the pitch process didn’t end up too exhausting!
My comment is broadly that…I felt that the brief was concise and instructive – and as such it provided the right platform for us to demonstrate how our skills and experiences would compliment the clients’ need. This is by no means always the case – we see too many briefs which feel like they’ve been designed to try and catch an agency out, and not showcase why we’d do a good job.
I also felt that your facilitation during the pitch was helpful from both agency and client perspective. You prompted for clarification when it was clear we’d not provided an answer that had been properly understood by the client – which is obviously useful for us presenting our case, but also for the client’s understanding of our offering.
Whatever the outcome of the pitch, you’re welcome to use the above. I’d support anything that promoted a less painful RFP process for the industry! [And no, sadly, they didn't win this particular piece of business, but they are a top search agency]
