Social Media

LinkedIn Recommendations and The Blues

Jun 2nd, 2011 | By admin | Category: Marketing, Social Media

It’s nice to get a compliment every now and again. It’s good to know that the hard work and overly long hours you have been putting in have been appreciated. It’s even nicer when that compliment is glowing and it comes from an expert in their field. And it is particularly nice when that comment [...]



Activist And Chief Fundraiser

Apr 1st, 2011 | By admin | Category: Marketing, Social Media

Very nice April Fool gag on LinkedIn today (1/4/2011). Not over the top, it’s witty and tied strongly to the proposition. Really lovely use of the device. This is what appeared on the home page and here is the result page for the links – LinkedIn April Fool Gag 2011 To see it done really [...]



Stat’ll Make You Laugh

Mar 31st, 2011 | By admin | Category: General, Social Media

Had the misfortune to read the Metro on my way home from a meeting with Google today. Was thoroughly depressed by the whole paper until I spotted this little gem. “It’s United’s year, vote rival bosses. The majority of Premier League managers believe Manchester United will win the title this season. A survey of 15 [...]



Agency Mergers Predicted for 2011

Mar 8th, 2011 | By admin | Category: Agency Growth Strategy, Search and Display, Social Media

It was interesting to read Tom Wood’s opinion piece about search agency mergers in NMA this week (excerpt below). He is referring specifically to UX and is also heavily plugging the benefits of his newly merged firm. But does he have a point? Will 2011 be the year of the merger? I’ve recently been working [...]



Brand Advocates

Mar 4th, 2011 | By admin | Category: Marketing, Social Media

Unleash the power of your brand advocates. It’s always felt like a “nice to have” rather than a “need to do” kind of a thing. A slightly intangible idea that would be great but just feels a bit too much like hard – and probably untrackable – work. Too many other nice, visible things to [...]



Building Communities at The Times

Feb 25th, 2011 | By admin | Category: Marketing, Social Media

Have you been reading The Times and The Sunday Times on Facebook? I have. Following on from their paywall (experiment?) implementation they have noticeably upped their game in social media too. Joanna Geary (@timesjoanna on Twitter), the communities editor at The Times seems to be the driving force. Certainly they are setting the pace for [...]