I had some very positive feedback on the last paid search pitch I put together, so I thought I’d share this comment from Tom Jones – the Head of Media at iCrossing. It was kind of him to say this but also illustrates how I think a pitch should be run. *************************** Hi Andy, Hope [...]
Fewer than 1% of Firefox users are taking advantage of the option to opt out of targeted advertising tracking according to a Privacy think tank. This data is corroborated by two of the larger ad networks who monitor the DNT signals. Is it a surprise that people aren’t using the Firefox DNT? Not really. Traditionally, [...]
Traffic to Demand Media sites has taken a huge hit since Google introduced its ‘Panda’ search algorithm change. Google began rolling out the international update in Feburary apparently with the intention of reducing rankings for sites of poor quality or with unoriginal content. Also called the “farmer” algorithm change, Panda may have been set loose [...]
It was interesting to read Tom Wood’s opinion piece about search agency mergers in NMA this week (excerpt below). He is referring specifically to UX and is also heavily plugging the benefits of his newly merged firm. But does he have a point? Will 2011 be the year of the merger? I’ve recently been working [...]
Back in the early norties I was MD of a search agency and digital marketing consultancy called Live Leads. One of our early clients was Boden. At the time they were doing a bit of paid search in house, but under their visionary Marketing Direct, Will Dymott, they had plans to step up their game. [...]
Was staggered to read the other day that DSPs (demand side platforms) already account for perhaps 10% of US display spend, with some experts predicting it will rise to 50% or more within a couple of years. I’ve been banging on about this all through 2010 – and it’s good to see that the promise [...]
When it comes to natural search, Content is King (yawn) – true but we’ve stopped hearing the words. I susect it’s not content that is king, but more specifically the management and co-ordination of content – content curation if you like. I’ve heard more marketers and agencies talking about the issues around keeping content fresh [...]
Not quite as dramatic as it sounds, because it’s just in terms of growth, but still interesting to see that growth in display advertising spend is expected to outstrip growth in search spend in 2011 (NMA Jan 2011 “Display overtakes search in 2011 ad spend predictions”. This was a theme that kept coming up during [...]
