I spent eight hours at Gatwick Airport on Sunday evening because my 6pm Easyjet flight was delayed by six hours. No information, no guarantee that the flight would not be cancelled at the last minute, nothing open. Generally a poor experience. Eventually we got off the ground and the delay was explained. Not acceptable but [...]
It’s nice to get a compliment every now and again. It’s good to know that the hard work and overly long hours you have been putting in have been appreciated. It’s even nicer when that compliment is glowing and it comes from an expert in their field. And it is particularly nice when that comment [...]
Very nice April Fool gag on LinkedIn today (1/4/2011). Not over the top, it’s witty and tied strongly to the proposition. Really lovely use of the device. This is what appeared on the home page and here is the result page for the links – LinkedIn April Fool Gag 2011 To see it done really [...]
Amongst my other jobs, I am the Editor of the holiday cottage review website, MyCottageHoliday.co.uk. If I tell you that VisitBritain call it the “TripAdvisor of self-catering” you’ll get the idea. It’s a small but growing site hosted on a 1and1 cloud server. A few days ago the site was in trouble – it was [...]
Back in the early norties I was MD of a search agency and digital marketing consultancy called Live Leads. One of our early clients was Boden. At the time they were doing a bit of paid search in house, but under their visionary Marketing Direct, Will Dymott, they had plans to step up their game. [...]
Few things irritate me more as a marketer than companies that are happy to shaft me for everything they can get and then the moment I even (inadvertently) hint at moving on, or even just looking around, they come up with a ‘can’t be ignored’ offer. We’ve had BT Broadband for many years now. Speeds [...]
Unleash the power of your brand advocates. It’s always felt like a “nice to have” rather than a “need to do” kind of a thing. A slightly intangible idea that would be great but just feels a bit too much like hard – and probably untrackable – work. Too many other nice, visible things to [...]
I thought I knew a bit about English. I’m no copywriter, but English is my mother tongue. So when I read in a full page article in The Sunday Times on 23rd January that The Minister for Tourism had said that he wanted to “encourage any customer websites that improve the quality of information which [...]
Have you been reading The Times and The Sunday Times on Facebook? I have. Following on from their paywall (experiment?) implementation they have noticeably upped their game in social media too. Joanna Geary (@timesjoanna on Twitter), the communities editor at The Times seems to be the driving force. Certainly they are setting the pace for [...]
You can’t turn a (virtual) page these days without someone ramming their view on cloud hosting down your throat. I can’t see why it’s so seemingly controvertial. The benefits are so clear – for SMEs at least. Infinitely flexible space but only paying for what you need. What’s not to like? I run a few [...]
