I had some very positive feedback on the last paid search pitch I put together, so I thought I’d share this comment from Tom Jones – the Head of Media at iCrossing. It was kind of him to say this but also illustrates how I think a pitch should be run. *************************** Hi Andy, Hope [...]
It’s no surprise to hear that Keith Weed at Unilever is wielding the axe on their massive list of digital agencies. With global coverage and a massive spend ($3bn overall marketing budget) they have been picking up agencies on a country by country and discipline by discipline basis for years. For some time they have [...]
Back in the early norties I was MD of a search agency and digital marketing consultancy called Live Leads. One of our early clients was Boden. At the time they were doing a bit of paid search in house, but under their visionary Marketing Direct, Will Dymott, they had plans to step up their game. [...]
“Paid Search Agencies – their selection & roles. Trends identified during interviews with senior paid search specifiers in the UK” was distributed to contributors and other senior paid search specifiers at the end of 2010. The report is available to users of paid search agencies on request. Four key paid search agency selection trends were [...]
