All entries by this author

No Unsubscribe – Name and Shame – Hervia

Mar 4th, 2012 | By admin | Category: Marketing

Update: 3 April. Well – a bit of social media pressure gets results. Reply from the Hervia MD below. Doesn’t address the issue of the non-existent privacy policy on the site – but you have to respect Phil for sorting this out during his weekend. Update: 15th March. And still they come. Despite me having [...]



Good intentions harm customer relations?

Feb 8th, 2012 | By admin | Category: Marketing

I spent eight hours at Gatwick Airport on Sunday evening because my 6pm Easyjet flight was delayed by six hours. No information, no guarantee that the flight would not be cancelled at the last minute, nothing open. Generally a poor experience. Eventually we got off the ground and the delay was explained. Not acceptable but [...]



LinkedIn Recommendations and The Blues

Jun 2nd, 2011 | By admin | Category: Marketing, Social Media

It’s nice to get a compliment every now and again. It’s good to know that the hard work and overly long hours you have been putting in have been appreciated. It’s even nicer when that compliment is glowing and it comes from an expert in their field. And it is particularly nice when that comment [...]



Cruel To Be Kind

Jun 1st, 2011 | By admin | Category: General

I mentioned a few months ago that I had won a competition to have my caricature created the very talented Times cartoonist Morten Morland. It took a while, but I now have the drawing on the wall in my office. My goodness though – he hasn’t been kind. If you know his work you’ll know [...]



Less Painful RFPs

May 20th, 2011 | By admin | Category: Digital Agency Selection, Search and Display

I had some very positive feedback on the last paid search pitch I put together, so I thought I’d share this comment from Tom Jones – the Head of Media at iCrossing. It was kind of him to say this but also illustrates how I think a pitch should be run. *************************** Hi Andy, Hope [...]



Firefox Do Not Track (Firefox DNT)

May 2nd, 2011 | By admin | Category: Search and Display

Fewer than 1% of Firefox users are taking advantage of the option to opt out of targeted advertising tracking according to a Privacy think tank. This data is corroborated by two of the larger ad networks who monitor the DNT signals. Is it a surprise that people aren’t using the Firefox DNT? Not really. Traditionally, [...]



Panda Effects Being Quantified

Apr 30th, 2011 | By admin | Category: Search and Display

Traffic to Demand Media sites has taken a huge hit since Google introduced its ‘Panda’ search algorithm change. Google began rolling out the international update in Feburary apparently with the intention of reducing rankings for sites of poor quality or with unoriginal content. Also called the “farmer” algorithm change, Panda may have been set loose [...]



Activist And Chief Fundraiser

Apr 1st, 2011 | By admin | Category: Marketing, Social Media

Very nice April Fool gag on LinkedIn today (1/4/2011). Not over the top, it’s witty and tied strongly to the proposition. Really lovely use of the device. This is what appeared on the home page and here is the result page for the links – LinkedIn April Fool Gag 2011 To see it done really [...]



Stat’ll Make You Laugh

Mar 31st, 2011 | By admin | Category: General, Social Media

Had the misfortune to read the Metro on my way home from a meeting with Google today. Was thoroughly depressed by the whole paper until I spotted this little gem. “It’s United’s year, vote rival bosses. The majority of Premier League managers believe Manchester United will win the title this season. A survey of 15 [...]



Unilever Wield The Agency Knife

Mar 24th, 2011 | By admin | Category: Digital Agency Selection

It’s no surprise to hear that Keith Weed at Unilever is wielding the axe on their massive list of digital agencies. With  global coverage and a massive spend ($3bn overall marketing budget) they have been picking up agencies on a country by country and discipline by discipline basis for years. For some time they have [...]